Using parodies of corporate logos and slogans, the group sought to publicly embarrass the companies into changing their corporate policies in dealing with their poultry suppliers. After winning concessions from McDonald's with its "McCruelty" campaign, the group targeted Burger King with a six-month campaign it called Murder King. Instead of using its previous tactic of stating that the procedure is more humane, the group claimed that CAK was economically more feasible as it reduces the chances of injury to workers in poultry factories and it produces better products by preventing injury to the animal. The new policies favor suppliers of chickens that utilize CAK rather than electric shock to knock birds unconscious before slaughter, and require its pork and poultry suppliers to upgrade the living conditions of pigs and chickens.
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The index case is the first documented patient in the onset of an epidemiological investigation, or more generally, the first case of a condition or syndrome (not necessarily contagious) to be described in the medical literature, whether or not the patient is thought to be the first person affected.
 An index case will sometimes achieve the status of a "classic" case study . S.N. Case Title: 1: M-PESA: Kenya's Experiment with Branchless Banking.
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